Free AI-generated auto detailing proposal — interior packages, paint correction, and ceramic coating pricing. Customize in 2 min, send as PDF or link.
Proposal from
Apex Auto Detail
Prepared for
Derek Okafor
Full Detail Package with Paint Correction and Ceramic Coating
2021 BMW M3 Competition, Frozen Portimao Blue Metallic. Current condition: moderate swirl marks on hood, roof, and trunk from automated car washes. Mild water spots on rear glass and passenger door. Interior in good condition with light dust and driver's seat bolster wear. Scope: full exterior and interior detail, two-step paint correction, and application of 9H ceramic coating with 3-year protection warranty.
Exterior: — Pre-wash foam bath and pressure rinse — Hand wash with pH-neutral soap, two-bucket method — Iron decontamination spray (removes embedded brake dust and rail fallout) — Clay bar entire vehicle — Dry and panel wipe in controlled bay Interior: — Full vacuum: seats, carpets, floor mats, door pockets, trunk — Compressed air blowout of vents, seams, and trim gaps — All interior surfaces wiped with appropriate protectant (plastic, vinyl, leather) — Leather seats conditioned with Leatherique Rejuvenator — Glass cleaned inside and out — Door jambs wiped and dressed
Stage 1 — Compounding (Rupes Mark II with Menzerna 400 compound): — Machine polish entire vehicle to remove 70–80% of visible defects — Focus areas: hood, roof, trunk lid, and passenger door water spots — Wipe panels and inspect under Scangrip light after each section Stage 2 — Finishing (Rupes LHR 15 with Menzerna 3500 finishing polish): — Refine entire surface to eliminate holograms and buffer trails from Stage 1 — Target result: 85–90% defect reduction, high-gloss reflective surface ready for coating Estimated correction time: 9–11 hours. Final paint readings taken before and after to document results.
Product: Gtechniq Crystal Serum Ultra (9H hardness, 9-year manufacturer warranty registered in your name). Application process: — IPA wipe-down of all corrected panels — Coating applied panel by panel in temperature-controlled bay — 12-hour flash cure before any moisture exposure — Full cure: 7 days (avoid car washes during this period) Coating coverage: all exterior painted panels, plastic trim, and glass. Wheels quoted separately at $120. Post-coating maintenance schedule: hand wash only or touchless wash for first 90 days. Ceramic maintenance spray included (1 bottle, Gtechniq W6).
Full exterior and interior detail: $350 Two-step paint correction: $550 Gtechniq Crystal Serum Ultra ceramic coating: $750 Wheel ceramic coating (4 wheels): $120 (add-on) Package total (detail + correction + coating): $1,650 With wheel coating: $1,770 Deposit: $400 due at booking (applied to balance). Remaining balance due at vehicle pickup. Estimated completion time: 2 days (drop off Day 1 morning, pick up Day 2 afternoon). Vehicle storage: secured, climate-controlled bay overnight at no charge.
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Create Your Free AccountInterior and exterior packages should be priced and listed separately, even when you're selling a combo. Clients who see a single number for 'full detail' can't tell what they're paying for and can always find a cheaper quote online. Break it out: exterior wash, clay bar, and sealant is one line. Interior vacuum, shampoo, and leather conditioning is another. When the client sees $195 for exterior and $185 for interior, they understand the value. They also start asking about add-ons.
Paint correction pricing has to match the correction level, and you need to explain the difference. A one-step polish removes 40–60% of light swirl marks. A two-step removes 70–85% of moderate defects, including water spots and light scratches. Full multi-step correction on heavily oxidized or scratched paint runs 8–14 hours of machine work on a midsize sedan. Quote by level, not by time. A two-step on a dark-colored BMW should start around $400–$600 depending on panel count. Clients who see an hourly rate argue about hours.
Ceramic coating quotes should never be one price. The coating itself is 20% of the job. Surface prep — decontamination, clay bar, at minimum a one-step polish — is the other 80%, and it's what determines how long the coating performs. A ceramic applied over uncorrected paint locks in every defect. Quote prep and coating separately. Prep: $300–$600 depending on paint condition. Coating: $400–$900 depending on product tier and panel count. Total for a sedan: $700–$1,500. Clients who only ask about the coating price are the ones who complain when it doesn't look right six months later.
Mobile detailing pricing should be 10–20% above shop pricing, not below. You're absorbing fuel, generator wear, water tank fill costs, and the time to set up and break down equipment at every location. Clients think mobile is cheaper because it saves them a drop-off. It isn't, and trying to compete on price with a shop is a race you won't win. Lead with the convenience — they don't drive anywhere, you work around their schedule, their car gets attention instead of sitting in a queue. Price the convenience.
Maintenance programs are where detailing businesses build predictable income. A client who does a full detail once a year spends $350. A client on a quarterly maintenance plan spends $600–$800 and the work is easier because the car never gets truly dirty. Price quarterly plans at a 10–15% discount from four single visits, require a credit card on file, and auto-bill 48 hours before the appointment. Clients who commit to a plan cancel less often than walk-ins.
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