Towing & Roadside Recovery Proposal Template

Free AI-generated towing proposal — flatbed rates, per-mile charges, winch-out fees, and fleet contract pricing. Customize in 2 min, send as PDF or link.

Sample Towing & Roadside Recovery Proposal

Proposal from

Ironside Towing & Recovery

Prepared for

Brandon Kessler, Fleet Manager

Commercial Fleet Towing & Roadside Assistance Contract

Scope of Service

Annual towing and roadside assistance contract for Kessler Mechanical Supply, covering a fleet of 28 vehicles (22 cargo vans, 4 flatbed trucks, 2 passenger vehicles) operating primarily in the metro and surrounding counties. Services covered under this contract: — Light-duty towing (flatbed): all passenger vehicles, cargo vans, and vehicles requiring flatbed due to AWD, damage, or inoperable condition — Medium-duty towing (flatbed): flatbed trucks up to 26,000 lbs GVWR — Roadside assistance: battery jump-start, tire change (spare present and usable), fuel delivery (up to 3 gallons diesel or unleaded), lockout service — Winch-out and recovery: off-road or off-pavement vehicle extraction; assessed and confirmed on-scene before work begins Not included under base contract rates: heavy-duty recovery (vehicles over 26,000 lbs GVWR), accident scene cleanup, long-haul transport beyond 50 miles from pickup, and storage beyond the first 24 hours.

Pricing

Base tow rates (per call): Light-duty flatbed (vans, passenger vehicles): $95 hook fee + $3.50/loaded mile Medium-duty flatbed (box trucks, flatbeds to 26K GVWR): $145 hook fee + $4.75/loaded mile Zone rate (pickup and destination within 15-mile radius of metro yard): $145 flat (light-duty), $210 flat (medium-duty) — no per-mile calculation within zone Roadside assistance: Battery jump-start: $55 Tire change (client-supplied spare): $55 Fuel delivery (up to 3 gallons): $65 (fuel cost additional, billed at pump price) Lockout service: $65 Winch-out and recovery: Standard winch-out (single-line, under 30 minutes on-scene): $185 Extended recovery (multi-point rigging, slopes, deep mud, over 30 minutes on-scene): $285–$425 (assessed by operator on-scene and confirmed before work begins) Storage (if vehicle cannot be retrieved within 24 hours): Cargo van, passenger vehicle: $45/day Box truck or flatbed (to 26K GVWR): $85/day First 24 hours: no charge. Storage billing begins at midnight following arrival date. Volume discount tiers (applied as credit on monthly invoice): 0–8 calls/month: standard rates above 9–20 calls/month: 8% discount on all tow and roadside rates 21+ calls/month: 14% discount on all tow and roadside rates Contract term discount: 5% applied to all rates for 12-month prepaid agreement. Invoicing: Monthly consolidated invoice, net 30. Per-call invoices not issued under this contract. ETA confirmation and driver name provided via text to the requesting driver at dispatch.

Response Time Commitment

Ironside guarantees the following response windows from call receipt to on-scene arrival: Metro service area (within 20 miles of yard): 45 minutes or less, 90% of calls Extended area (20–50 miles from yard): 75 minutes or less, 85% of calls After-hours (10pm–6am, any area): add 15 minutes to applicable window Service credit: If Ironside misses the applicable response window on a call, Kessler Mechanical receives a credit equal to 100% of that call's tow or roadside rate on the next monthly invoice. Credit applies automatically — no claim required. Dispatch hours: 24 hours a day, 365 days a year. Calls to the fleet dispatch line (direct number provided at contract signing) are answered within 3 rings during business hours and within 6 rings after hours. Tracking: Driver name and estimated arrival time confirmed by text within 5 minutes of dispatch. Ironside does not currently offer GPS tracking links, but ETA updates are provided on request during an active call.

Fleet Account Management

Designated account contact: All contract customers are assigned a single point of contact at Ironside for billing questions, service disputes, and contract adjustments. Contact name and direct line provided at signing. Authorized callers: Kessler Mechanical will provide a list of up to 35 authorized callers (drivers, dispatchers, fleet manager) at contract signing. Calls from non-authorized numbers for fleet account billing are billed at standard retail rates, not contract rates. Monthly reporting: Ironside provides a monthly call summary with date, time, vehicle, service type, mileage, and rate applied for every call in the billing period. Available as PDF or CSV. Vehicle list maintenance: Kessler Mechanical is responsible for keeping the authorized vehicle list current. Adding vehicles mid-contract requires written notice (email sufficient); contract rates apply to new vehicles from the date of written notification. Contract renewals: Ironside will send renewal terms 60 days before contract expiration. Rate adjustments, if any, will be disclosed at that time. Early termination by either party requires 30 days written notice; no penalty on cancellation after 6 months of the contract term.

Terms & Conditions

Liability: Ironside carries $1,000,000 general liability and cargo insurance. Certificate of insurance provided at contract signing. Ironside is liable for vehicle damage caused by operator negligence during towing or recovery. Disputes over damage must be reported within 24 hours of vehicle return. Vehicle condition documentation: Ironside drivers photograph each vehicle on all four sides before hooking. Photos are timestamped and retained for 90 days. Clients requesting photos for a specific call can do so within 90 days of the service date. Winch-out authorization: All winch-out and recovery operations exceeding standard single-line extraction require verbal authorization from the fleet manager or the calling driver before work begins. On-scene operator assessment is final on recovery classification. Force majeure: Ironside is not in breach of response time commitments during declared weather emergencies, natural disasters, or widespread incidents that generate call volume exceeding normal capacity. Ironside will notify Kessler Mechanical by phone if metro-wide delays are anticipated. Governing terms: This contract governs all service calls placed under the fleet account. Verbal modifications are not binding. Written amendments (email or signed addendum) supersede any prior verbal agreement. Contract start date: Upon receipt of signed agreement and first month's retainer (if applicable). Retainer is applied to first invoice.

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Towing & Roadside Recovery Proposal Tips

  1. 1

    Flatbed and wheel-lift are not the same service — price them separately and say why. Wheel-lift is faster and cheaper ($65–$95 base in most markets) but it's wrong for all-wheel-drive vehicles, low-clearance cars, inoperable vehicles, and anything with front-end damage. Flatbed runs $85–$130 base and is the safe default for almost everything else. If you quote a flat rate and show up with the wrong equipment, you either turn down the job or damage the vehicle. Put both rates in the proposal, note which applies to which vehicle types, and let the client match the rate to their fleet. Commercial customers with mixed fleets — sedans, vans, and trucks — need to know what they're getting called out for.

  2. 2

    Per-mile charges are where towing margins actually live — be precise about how you calculate them. Most operators charge a hook fee (the base, sometimes called a gate fee) plus a per-mile rate from the yard to the pickup location, or from pickup to the destination, or both. Which legs you charge for matters enormously on a 40-mile run. Spell out the formula: hook fee + (loaded miles × per-mile rate). State what counts as a loaded mile. For commercial fleet contracts, consider offering a flat zone rate within 15 miles and a per-mile rate beyond that — it simplifies invoicing and clients prefer predictable costs inside the radius where most breakdowns happen.

  3. 3

    Winch-out fees are legitimate line items, not upsells — but you have to define what triggers them. A winch-out is not a tow. It's a recovery operation where the vehicle is off the roadway, in a ditch, in mud, on a slope, or otherwise in a position that requires rigging and extraction before it can be moved. Winch-outs take longer, require specialized rigging, carry more liability, and wear the equipment harder. Charge accordingly — $150–$350 is a reasonable range depending on conditions and time — and write into the contract that winch-out assessment is made on-scene by the operator. Clients who dispute winch-out charges are usually clients who didn't understand in advance that 'off the road' and 'stuck' are different calls than 'parked with a flat tire.'

  4. 4

    Fleet contracts need volume tiers and response time SLAs — without them, you're just an on-call vendor. A fleet operator with 40 delivery vans doesn't want a per-call rate card; they want a monthly or annual contract with tiered pricing (0–10 calls, 11–25 calls, 26+ calls per month), a guaranteed response window (45-minute ETA for urban routes, 90-minute for rural), and a monthly invoice instead of per-incident billing. Put the response time commitment in the proposal — not as a general 'we'll be there fast' but as a specific SLA with a service credit if you miss it. That commitment is what converts a fleet manager from calling whoever's available to signing a contract with you.

  5. 5

    Storage fees are a source of disputes — define them before anything goes to the lot. If a vehicle sits on your lot for more than 24 hours, storage fees apply. Daily rates vary by vehicle class ($35–$60/day for passenger vehicles, $75–$120/day for commercial trucks) and local regulations often cap what you can charge. Put the daily rate, the class definitions, and the first-day billing policy in every commercial proposal. Some operators charge storage starting at the first midnight after arrival; others give 24 hours free. Whatever your policy is, state it in writing. Fleet customers who get a surprise $400 storage bill four days later because a vehicle was tied up in an insurance claim will not renew their contract.

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